Berkley is a fishing tackle company founded in Spirit Lake, Iowa in 1937 by Berkley Bedell. It's now the premium brand of fishing tackle that fuels the passion for fishing by offering the broadest array of innovative solutions developed by anglers who share the same commitment to the sport. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.

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