Shimano, established in 1921, is a Japanese company with strong environmental ethics, producing top quality fishing reels since 1970. Shimano understands the connection an angler feels with nature as they sit by the water's edge, and aims to create exciting products which enhance this feeling rather than inhibit it.

"We don't believe in simply creating fishing tackle but rather ‘captivating products’ which enable the angler to feel fully connected to the great outdoors. ", Yozo Shimano (Shimano 2015 President)

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