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Glowbite

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Glowbite is a New Zealand fishing tackle company that is passionate about innovation, creating new and more effective ways for you to enjoy your sport. From an idea that started 5 years ago, Glowbite founder Wes Braddock was able to find plenty of opportunities to test different combinations of colour and flashing lights. Phenomenal results convinced Wes to launch Glowbite and make this technology available for everyone. Glowbite now has patented designs for several lures and there are more on the way.

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